DMG Radio recruits Michael Bublé to star in launch campaign of smoothfm via Big Red
May 17 2012, 7:31 pm | | 4 Comments
Michael Bublé stars in the new campaign created by Big Red, Melbourne for the launch of DMG Radio Australia’s smoothfm 95.3 in Sydney and smoothfm 91.5 in Melbourne with the TVC featuring his huge international hit “Haven’t Met You Yet”. Bublé will be heard from 7am on May 21.
4 Comments
Just stick another celebrity in your commercial to sell your shit. Great work.
Call me middle-aged and in the target market, but dang, this ad made me chuckle and feel good. A nice insight (same as the Tetley tea ‘take a break’ thought and so many others like Kit Kat etc) but I liked the Buble twist….and no, blog cynics, I’m not being sarcastic.
@Go figure – you’re not being sarcastic but you are being lame as shit
I saw this on TV and thought it was good. The close-up of Buble’s disappointment is great. Got a good giggle. Nice work.