Tom Dodd joins UM strategy expansion as associate strategy director in Sydney
UM is continuing the expansion of its strategy capabilities with the hiring of Tom Dodd as associate strategy director in the Sydney office.
Dodd will report to UM’s national chief strategy officer Stefan Burford and starts work on May 21st.
Formerly communications director at MEC London, Dodd led media thinking for top clients including Lionsgate Films, Colgate, Sony Ericsson and whiskey brand The Famous Grouse.
Prior to MEC he was a communications planner at the UK’s Goodstuff Communications.
At UM Dodd will work across major accounts including MasterCard and Brown Forman.
“The UM strategy product has gone from strength to strength over the past 18 months and we are very excited to have someone of Tom’s talent onboard to be part of the team,” said Burford. “Tom has a track record of delivering standout creative communication ideas that makes him a great fit for our vision at UM “
Burford added that Dodd’s previous experience and track record in creative media thinking was ideal for the agency’s “big boutique” positioning in the Australian market.
He added: “We are highly selective about our new talent and very focused on staff development at the national level. We are committed to bringing in and nurturing the best in the market”