Three final year RMIT students win Best of the Year Award at D&AD Student Awards
Three final year RMIT students, Jackson Harper, Millicent Malcolm and Luke Falkland-Brown, (pictured left to right), have won the “Best of Year” award at the recent D&AD Student Awards in London for their digital campaign for Aviva.
Their entry, “Spend2Save” utilises a web scanner to encourage 18-25 year olds to save for their future. They are the only Australian students to be placed in the international industry competition in London.
Says Aussie expat Bob Isherwood, former worldwide creative director of Saatchi & Saatchi: “D&AD is probably the most prestigious ad student award in the World and the track record RMIT students are building there is just incredible. There are so many ad schools around the world who took this brief very seriously! There is no underestimating this achievement.”
They are currently interning at CumminsRoss in Melbourne.
15 Comments
Excellent idea. Well done guys.
Well done guys.
Well done! great idea! you three are sexy
Hate to be a bastard, but you might want to spellcheck your work.
Great to see RMIT is still producing the goods.
Congrats guys. Milk it and get yourselves a job.
This is what that Westpac Impulse Saver campaign should have been: something that actually uses current behaviour to encourage behaviour change. Bloody good work.
http://www.campaignbrief.com/2011/03/westpac-counters-kiwis-impulse.html
Excellent to see great young talent getting up at D&AD, congrats guys well done.
Welcome to the industry… now whatever you do, stay away from the CB blog.
valid point ‘What a bargin’, but it’s not likely you hate it.
Brilliant.
Wish I hadn’t had my head up my arse during my student days.
Yes we found the spelling mistake about a month ago and sent a corrected video to D&AD. They said it would take the IT department a while to re-upload the video.
Amazing! You 3 are very talented and look forward to seeing you take over the world!!! Keep on truckin!
Good Job, an awsome idea.
Really nice work guys.
Score at D&AD while you’re still at uni – gee I’m not very jealous!
This is very clever. Every bank is trying to get young people to save as they’re not profitable for their business (skimming interest, fat-cat stuff). It’s a real brief I’ve worked on many times.
This is the first win-win solution I’ve seen for that brief, and it’s damn good.
If this runs, I’ll sign up for it straight away.