Landing the Bigjob
by Jeremy Southern
The Bigjob is one of Australia’s rarest and most elusive fishes. The small number that remain can only be found in Sydney, Melbourne and in isolated instances, Canberra, Perth and Adelaide.
This dwindling stock pretty much ensures that Bigjob are prized above all other fish by the angling fraternity. As a result, competition to land one is intense.
What makes them even more desirable is the extreme skill and patience required to catch them. Bigjob are by nature capricious and easily distracted by something new. Therefore it takes an angler of rare ability and almost superhuman composure to hook one.
And that’s not all. In addition to these attributes, it is also imperative to have the right equipment.
As is the case with many fish, Bigjob are highly attracted to shiny metal. In this case titanium, gold, silver and to a lesser extent bronze. If you don’t have any of this in your tackle box, then your chances of catching a Bigjob become practically non-existent.
To make matters even more difficult, the pond in which you propose to cast your line is already positively heaving with anglers, many of whom have a great deal more shiny metal on their hook than you do.
Some of these fishermen are seasoned campaigners with a wealth of experience, who know exactly when and where to cast their line for optimal results.
But let’s say for the sake of the argument that the fishing gods are smiling on you and a Bigjob is attracted by your shiny lure. It approaches slowly and swims cautiously around it. Then it favours you with a few tentative nibbles.
At this point it is imperative that you make no sudden movements. The slightest hasty or ill-conceived jerk on the line will send the Bigjob flashing off into the distance, in all likelihood never to return.
If the Bigjob finds your bait to its liking, then it may be encouraged to take the whole thing. And when it does, you will experience that moment of exultation so beloved of all fishermen as the hook catches, the rod bends in your hands and the line becomes tight as piano wire.
You would be forgiven for thinking at this point that the hardest part is surely behind you. You have successfully lured a Bigjob and got it on your hook. Now all you have to do is reel it in.
But alas, nothing could be further from the truth. Unfortunately Bigjob are gamefish and will not allow themselves to be landed without a truly herculean struggle. Sometimes this has been known to go on for weeks or even months.
More often than not the line will break under the strain and you will be left with the bitter taste of what could have been.
Even worse, the Bigjob that got away from you will subsequently be caught and successfully landed by another fisherman. To add insult to injury, this will generally happen right under your nose.
The important thing at this point is not to give up. Dig out all your shiny metal and recast your line. Better yet, put out multiple lines and exponentially increase your chances. Be the first angler to arrive at dawn and the last to leave at night. After all, a bite can occur at anytime and when it does you need to be ready.
And while you’re at it, say a prayer to Lady Luck. Because she might just give you that little bit of good fortune that guides your shiny lure slap bang into the path of a hungry Bigjob.
So what about me I hear you ask? Have I in fact landed myself a Bigjob by using the guidelines laid out so assiduously above. Well no to be frank. I have had a few nibbles from medium-sized fish, but so far the Bigjob has steadfastly managed to elude me.
Perhaps I need to increase my quota of shiny metal. Or maybe I’ll have to start fishing in a different pond.
Cause I’m starting to get very very hungry.
Jeremy Southern (above) is an ex CD who has just returned after two years in NZ and three years in Dubai. He is appalled at the difficulty of finding a gig in Australia and this prompted him to write this piece. If you are a Bigjob and you happen to read this, then please have a look at all Jeremy’s shiny metal. You’ll find it at jeremysouthern.com. And if any of it grabs you, then please give him a call on +61 468 906 068.

23 Comments
It’s all the political plankton that are eating up the Bigjobs instead of just bobbing along harmlessly!
No one reads long copy, have you got an app? 😉
In all seriousness, good read! Knew the ending at the start, but kept on going.
Ugh I’m hearing the same from a lot of my expat friends that have just returned to Sydney. I’m due home in about 6 months and quite apprehensive about it.
Why bother coming back? There’s more to life than Sydney/Melbourne and more to the industry than just Australia.
I’ve been freelancing for 3 years looking for the Bigjob. A couple of nibbles but no bites. There is a living to be made freelancing though. Not many agencies hiring at a senior level. I also know of one very senior writer and CD from overseas who wasn’t getting work because he had too many awards and would have been a threat to the CDs at the agency he was talking to. Good luck.
What makes Jeremy think that after he has left Australia for the high life and salary of NZ and Dubai that those who have not left but soldiered on here should save a big job for him?
You missed Brisbane, which surely has a larger BigJob population than Adelaide.
“The high life of NZ….” Now, that’s comedy.
Is this not part of the group mentality that exists amongst some creatives that think “I’ll go work overseas for years and when I get old and irrelevant over there, I will come back to Australia and still land some high paying cushy job because people will be impressed that I have worked overseas for years”? As pointed out by Groucho, while you were over there talented people worked hard and took those jobs here.
So seriously, well done for broadening your horizons and travelling, but don’t come back and complain that the ol’ place aint the same any more…
Jeremy, you are not on your own. Age and advertising are not good friends – not that you are old by any means. Once you hit 40 in this business it becomes tough – real tough. I’m early 40’s in the freelance circle and looking forward to another 20-30 years of employment – how is that going to work out? I don’t know? But when I went to award school I wasn’t briefed on developing an exit strategy. Thanks for sharing your words it is worth discussing.
There’s no jobs in Oz because it’s a big place with small numbers, a small mentality, and even smaller budgets. No other reason.
PS For all you locally minded creatives, OS does make you a better and more well-rounded creative. You should try it.
Let’s face it. There are fewer and fewer jobs around these days,
particularly at the top. Whether you never leave Australian shores or do the expat thing, it’s increasingly hard to get a job or keep it.
lol what the fuck am I reading.
But seriously, I too feared being a ‘creative’, being 40 and being shunted by the kids in a role that needed the experience of the older but the look of the young.
So I started my own fucking agency.
Now I can walk around in my socks and stare the young fuckers down with a look of lunacy in my eye.
Feels good man.
I have been searching for a Snapper for a while now and many I thought were in the Esky only to find out that it always tipped over and they suddenly jumped ship. Maybe I was fishing in my dreams. Maybe it’s just our waters. These are the thoughts of many an angler out there in 2012.
In-between charters it’s easy to get down and nervous about the tides ahead. I did plenty of contemplating and fishing for real. Still am.
In the meantime I will keep riding the wave of freelance, picking up a feed here and there until I get weighed in as a prize catch. Maybe you should join the local freelance fishing club and get your face amongst other local anglers?
In meantime good work on getting off your fishing stool and waving a large smelly prawn at the industry. Hopefully a 50cm Bream sees it and grabs hold.
Enjoy your time in-between charters Jeremy as it won’t last long. You’re a catch.
Bara Mundi. I want to hang out with you.
….sounds like the TVC production game more to me.
Fact is.. the big personalities with the big portfolios get the big jobs. Sorry if you don’t fall into that category.. but that’s life. And really.. it is actually totally fair and reasonable.
Who the fuck would want a big job in the slops bucket that Australian advertising has become? You could always return to Blighty as the conquering hero and try your luck there. With your accent you’ll fit in right away. And they love kippers!
This is something someone said to me years ago, as an unawarded creative of 5 years that had worked for good places, had great ideas (according to this particular ECD) but had never quite ‘cracked it’:
You make your own luck.
I wake up every day and say that to myself.
Ego’s shmego’s, personalities end up casualties, everyone eventually finds out they’re either fuckwits or not talented and moves them on. The quiet achievers do a lot better.
Head down, bottom up, world doesn’t owe you a favour.
And some good advice – get some integrated work in your folio. That’s the only thing that works in this country. By that I mean full bottom to top thinking, or at least a few campaigns that last longer than 6 months.
Because unfortunately, winning awards doesn’t pay the agencies bills these days.
Anyone who comes to Australia during a world recession is viewed with an awful lot of suspicion.
Can’t crack it there?
Well your one-off TVC’s, print and banner ads won’t crack it here.
Are we actually talking about fishing or something else?
Awards for one-offs don’t mean shit. That’s just internal industry vanity. You need campaigns. Solid campaigns. Lots of them.
Natural selection… evolve grow some legs
and walk out of the little pond, dude.