Siren finalists announced for year’s best radio ad – winners presented in Melbourne next month
The best radio ad of 2012 will be battled out between more than 20 ad agencies, radio stations and production studios as part of the national Siren Awards, which will be announced in Melbourne next month.
The finalists include some of the best known advertising agencies in Australia including Clemenger BBDO; BMF, DDB Sydney, Leo Burnett, McCann, AJF Partnership, The Monkeys, Eardrum Australia and kwp! in Adelaide.
An overall winner, who receives the Gold Siren, as well as a winner in each of the three categories: single, campaign and craft, will be announced at the breakfast.
The Gold Siren winner is decided by a panel of industry experts, known as the Siren Creative Council.
The 2012 winner will be automatically entered into the Cannes Radio Lions – to be held in June and its writer will also win two tickets to attend the festival. This year, for the first time, the client of the winning 2012 Gold Siren Award will also be going to Cannes, alongside the creatives who wrote the ad.
Chief executive officer of Commercial Radio Australia, Joan Warner said this new element of the prize recognised the important role clients play in driving the writing, production and delivery of high quality radio ads.
Says Warner: “There is also a client-voted award, of a $5000 cash prize to the writers of the ad voted the best by a panel of clients.”
Warner said the quality of Australian radio ads was improving each year. She added: “Each year the bar is set higher at the Siren Awards with fantastic creativity and production displayed by all the finalists.”
Last year’s Gold Siren winner was a campaign called “Slow Mornings” for 7-Eleven, written by Andrew Woodhead and Eamonn Dixon from agency, Leo Burnett Melbourne.
Warner said the Siren Awards provided a great opportunity to recognise excellence in Australian radio advertising.
The national Siren Awards are run by Commercial Radio Australia and are designed to recognise the best radio advertising in the country.
The best radio ad for 2012 will be announced at a breakfast on May 4 at Encore, St Kilda Beach in Melbourne. Tickets are available for $70 plus GST.
2012 Siren Award Finalists
Singles
303 Group, Perth, Dav Tabeshfar, Office of Road Safety, Baby
BMF, Sydney, Dennis Koutoulogenis and Jake Rusznyak, MLA Australia, Chop Culture Rant
Clemenger BBDO, Adelaide, Matt O’Grady, Amy Weston and Dave Lawson, Motor Accident Commission of South Australia, Lose your licence and your screwed – Booty Call
Clemenger BBDO, Melbourne, Richard Williams and Ant Phillips, Fosters, Duet
Clemenger BBDO, Melbourne, Richard Williams and Ant Phillips, Fosters – Carlton Mid, Couple Copy
DDB Sydney, Jon Austin, Rich Robson, Steve Wakelam and Nick Pringle, Volkswagen, Chocolat
Gatecrasher, Perth, Des Hameister, Alcoholics Anonymous, Co-worker
Gatecrasher, Perth, Des Hameister, Alcoholics Anonymous, Mummy
kwp! Advertising, Adelaide, Steve Williss, Coopers Premium Light, Coopers Legend of Light – Glen Richards
Leo Burnett, Melbourne, Andrew Woodhead and Eamonn Dixon, Scope, What do I look like?
McCann, Melbourne, Nick Weller, John Skaro, Phil Van Bruchem and Roger Nance, Broo Beer, Bitter
Nick&Phil, Melbourne, Nick Weller, John Skaro, Phil Van Bruchem and Roger Nance, Broo Premium Lager, Barbeque
Nick&Phil, Melbourne, Nick Weller, John Skaro, Phil Van Bruchem and Roger Nance, Broo Premium lager, Australia Day
Southern Cross Austereo, Perth, Alida Henson, Garry Dean, Ingrid Paxton and Matt Dickson, Allpest, Does not negotiate – Cockroaches
The Brand Agency, Perth, Mitch Mitchell, Curtin University, 70,000 Thoughts
The Brand Agency, Perth, Gene Brutty and Tim Seddon, Drug and Alcohol Office WA, Screaming
The Monkeys, Sydney, Benn Sutton and Jed De Pyper, Austar, The Lost Mummies
The Monkeys, Sydney, Jasun Vare and Tim Green, IKEA, Lost Toy
The Monkeys, Sydney, Tim Green and Paul Sharp, IKEA, Yo-yo
Three Drunk Monkeys, Sydney, Tim Green and Tim Cairns, IKEA, Holidays
Whybin\TBWA\Tequila, Melbourne, Chris Ellis and Amelia Birrell, betstar.com.au, Lucky Country
Whybin\TBWA\Tequila, Melbourne, Chris Ellis and Amelia Birrell, Nissan, Queenslander
Campaign
303 Group, Perth, Dav Tabeshfar, Richard Berney, Liam Riddler and Emma Clowes, Office of Road Safety, You’re not listening
303 Group, Perth, Dav Tabeshfar, Richard Berney, Liam Riddler and Emma Clowes, Office of Road Safety, Enjoy The Sounds
AJF Partnership, Melbourne, Michael Skarbek, Blundstone, Tough by Nature
AJF Partnership, Melbourne, Glenn Dalton, Lion, A Dare Iced Coffee fix’ll fix it
BMF Mel
bourne, Callum Fitzhardinge and Chris Andrews, National Foods, Baron von Orsum
Clemenger BBDO Melbourne, Richard Williams and Ant Phillips, Fosters – Carlton Mid, Spending too much time with the wife?
Disciple, Sydney, Giles Clayton & Simon Hayes, Subaru, Driver Fatigue/Truck/Highway
Eardrum,Sydney, Ralph van Dijk, Commercial Radio Australia, CRA Brand Campaign 12
Eardrum, Sydney, Ralph Van Dijk and Cal Nichols, NRMA Motoring & Services, Station Breakdowns
Gatecrasher, Perth, Des Hameister, Alcoholics Anonymous, AA Campaign
JayGrey, Sydney, Jay Furby, Pental – White King, White King Power Clean
KWP! Advertising, Adelaide, Corey Swaffer, Coopers Mild Ale, Coopers Masters of Maturity Campaign
Mcann, Sydney, Kieran Flanagan, Coca-Cola South Pacific MOTHER, Mother Made Me Do It
Nick&Phil, Melbourne, Nick Weller, John Skaro, Phil Van Bruchem and Roger Nance, Broo Premium Lager, Broo Campaign – Bitter / BBQ / Australia Day
Rare Creative Thinking, Perth, Steve Brown, CD Dodd, Boring/Clive/Eric/Life
SMART, Sydney, Dan Gregory and Kieran Flanagan, Mother Energy Drink, Wakes You the Hell Up/Morning Number 2/No Navel Gazing/After Nothing
The Brand Agency, Perth, Gene Brutty and Tim Seddon, The Sunday Times/Career One, Bosses
The Monkeys, Sydney, Tim Green and Paul Sharp, IKEA, De-clutter, de-stress campaign
The Monkeys, Sydney, Benn Sutton and Jed De Pyper, Austar, Lost Mummies/Time Travel/Elephant Seal
Craft
303 Group, Perth, Nick Gallagher, Edith Cowen University, ECU Mix 2
Best FX, Adelaide, Scott Illingworth and Pete Best, SA Lotteries, Scratched Record
Best FX, Adelaide, Scott Illingworth, SA Lotteries, Scratch
Brainestorm, Perth, Marty Braine, Alcoholics Anonymous, Mummy
Brainestorm, Perth, Marty Braine, Alcoholics Anonymous, Sister
Brainestorm, Perth, Nick Gallagher, Curtin University, 70,000 Thoughts
Eardrum, Sydney, Ralph van Dijk and Simon Kane (Song Zu), IKEA, Holidays
Eardrum, Sydney, Ralph van Dijk and Simon Kane (Song Zu) & IKEA, Lost Toy
Eardrum, Sydney, Ralph van Dijk and Abbie Sie (Song Zu), Commercial Radio Australia, Quality Shhh
Eardrum, Sydney, Ralph van Dijk and Simon Kane (Song Zu), IKEA, Sat Nav
Eardrum, Sydney, Simon Kane, Trading Post, Fastest Sale
Eardrum, Sydney, Ralph van Dijk and Simon Kane (Song Zu), Good Start Early Learning Centre, Learning’s For Life
Eardrum, Sydney, Ralph van Dijk and Paul Taylor (Sound Reservoir), Austar, Elephant Seal
Eardrum, Sydney, Ralph van Dijk and Paul Taylor (Sound Reservoir), Austar, The Lost Mummies
Eardrum, Sydney, Ralph van Dijk and Steve Hessell (Plush Films), Coopers Premium Light, Coopers Legend of Light – Glen Richards
Flagstaff Studios, Melbourne, Paul Le Couteur, Department of Justice, Travellers
Flagstaff Studios, Melbourne, Paul Le Couteur, Carlton Mid, Duet
Flagstaff Studios, Melbourne, Stevo Williams, Broo Beer, Bitter
MCM media, Melbourne, Andy Wells, Russian Standard Vodka, Purity
Risk Sound, Melbourne, Paul Baxter, Defence Force Recruiting, Royal Australian Navy – Confidence
Risk Sound, Melbourne, Paul Baxter, Defence Force Recruiting, Royal Australian Navy – Courage