Grinders Coffee celebrates fifty year anniversary by giving away one million free song downloads via promotional partnership with Universal Music
This year, Grinders Coffee – the coffee flavours and blends for today’s lifestyle – is launching a celebratory campaign to mark 50 years of master coffee roasting in Australia.
As part of the festivities, coffee lovers all over Australia will have the opportunity to be part of the ultimate anniversary present – one million free song downloads – thanks to an exciting partnership with Universal Music.
There are many more activities planned including event sponsorships, the launch of
a premium new blend and some secret music events to be revealed as the year rolls on; bringing together 50 years of the best coffee with the best music.
Running from May to September, Grinders Coffee and Universal Music will be bringing the
celebrations directly to consumers with this exclusive download offer. To redeem a free track
purchase a Grinders Coffee and then go to www.grinderscoffee.com.au/onemillionsongs, enter the unique promo code found on the coffee cup and select a tune to download from a choice of 200 songs.
As it celebrates its 50th Anniversary, Grinders remains as committed to innovation and development as ever.
Says Belinda Brennan, head of brands, Grinders Coffee: “This Autumn, Grinders is
delighted to expand its Giancarlo range with the new Giancarlo Reserve Roast Single Origin. Made from 100% Arabica beans sourced from coffee plantations in Ethiopia, it – like the Giancarlo signature blend – evokes all the traditional tastes and values of a premium coffee. Look out for it at premium cafes and restaurants nationwide.”
Brennan adds: “Coffee and music perfectly complement each other and so we’re thrilled
to be joining up with Universal Music to celebrate our landmark anniversary. With engaging rewards and a delicious new variant, 2012 is set to be the most exciting year yet for Grinders!”
Says George Ash, president of Universal Music Australia: “We couldn’t be more excited to
partner with the team at Grinders to celebrate 50 years of the best coffee with the best music;
marking their milestone by introducing exciting new musical talent to fans. This partnership offers an incredible opportunity for Grinders and Universal Music to work together to support our great artists.”