After four month pitch Taronga and Western Plains Zoo appoints Whybin\TBWA Group Sydney

Taronga and Western Plains Zoo has appointed Whybin\TBWA Group Sydney as its creative agency after a four month pitch, as the company continues its push into the digital space.

“We are working towards our July school holidays with the agency, but you will see us launching a whole new integrated platform. Whybin really impressed us with its integrated and digital approach, which is a major focus for the zoo now,” says Paul Davies, general manager of Marketing, Guest and Commercial operations.

Says Paul Bradbury, CEO Whybin\TBWA Group Sydney: “We have the opportunity to create a difference, in how people think about the zoo and animal conservation in general. That itself provides an incredible motivation to produce some strong work.”