The Monkeys named 2011 Australian Creative Advertising Hotshop of the Year and pick up Idea of the Year award for ‘The Ship Song’ project
The Monkeys have been named Australian Creative Advertising Hotshop for the second year running.
They’ve also picked up the coveted “Idea of the Year” for The Ship Song Project, which they created for the Sydney Opera House.
Their campaigns for clients including IKEA, Paramlat and UBank and also their continued development of creative talent helped secure the title.
The win comes off the back of winning B&T Agency of the Year and Campaign Brief NSW Agency of the Year.
Says Justin Drape, co-founder/executive creative director of The Monkeys: “Last year we thought that winning the Hotshop of the Year gong was a fluke, but apparently not. We’re now focussing on new projects but the Ship Song project is something that we’re all proud of and it’s the result of a successful collaboration with the Sydney Opera House team.”
Mark Green, co-founder/CEO of the Monkeys said: “We are very humbled by the accolades and thank our clients and staff for backing the business. Also, a big congratulations to Victoria and the team at the Sydney Opera house.”
10 Comments
Voted for by whom?
The Ship Song idea has been done already. As pointed out by many already on this blog.
It makes a mockery of awards in this country.
Lou, I don’t agree with you, the Monkeys are a great outfit doing great work
agree with lou. voted by whom
Being the nice guys seems to carry you a long way amongst the trade press
Only in this country would such a blatant ripoff be awarded ‘ad of the year’.
We have no problems ripping someone else off and making it cheaper and more available by locking children in our enclosure.
Bob, I never said the Monkeys aren’t making great work.
My point was that the Ship Song Project was done 10 years ago for the BBC.
But engagement platforms and online content weren’t the done thing back then so they didn’t have the gall to call it a ‘project’.
I’m sure the case study is full of Facebook likes and re-tweets but an original idea it ain’t. It’s a cover version.
I am honestly saddened that this idea is deemed Australia’s best of the year.
A fucking blatant rip-off of the BBC.
It’s times like this that I worked as a professional and not in a field of practitioners where a bunch of dumb fucks can get on a jury that makes decisions like this.
Australian advertising needs to grow up.
I have nothing against the Monkeys but as an Australian creative, the Ship Song award is embarrassing.
I’d rather something ordinary win than something unoriginal.
Lynchy,
Exactly what is this award? Who runs it and who are the judges?