Droga5 partners Telstra with James Cameron’s historic expedition to the bottom of the ocean
In the event of the decade, Droga5, Sydney has helped partner Telstra with Oscar-winning Hollywood director and explorer, James Cameron, as he embarks on a journey to explore the deepest point on earth, the Mariana Trench.
The expedition, called DEEPSEA CHALLENGE, has been in development for over six years and is a joint scientific project by Cameron, the National Geographic Society and Rolex to conduct deep-ocean research and exploration to expand our knowledge and understanding of these largely unknown parts of the planet.
Droga5 introduced Telstra to the expedition, for which Telstra is providing the technology that will connect people around the globe to images from the expedition in the Western Pacific, while Telstra’s on-board internet connectivity is crucial to the smooth running of the expedition.
Says Droga5, Sydney chairman David Nobay: “Mark Buckman engaged us on the Telstra roster to amplify the brand’s core message ‘It’s how we connect’ and make it truly resonate with Australians beyond traditional media platforms. Our work in introducing this epic adventure to Telstra, is why we continue to be inspired and privileged to work alongside this iconic Australian brand”.
Telstra Chief Marketing Officer, Mark Buckman said Droga5 was an important partner for Telstra and he was excited to work with them on this innovative project: “When Droga5 brought this project to us three months ago, we immediately saw its potential to bring to life Telstra’s unique ability to connect Australians to exciting world events.”
Telstra will launch a ‘global classroom’ simultaneously linking students from schools in Perth, Australia and Malibu, California via a live three-way connection directly to the boat so they can share first-hand in the excitement of scientific discovery. ‘
In 1969 the Overseas Telecommunications Commission (OTC), which later became part of what is now Telstra, helped bring images of Neil Armstrong’s “giant leap for mankind” to the world.
Today, with the help of Droga5, Telstra is doing it again as legendary filmmaker and explorer James Cameron embarks on the moon mission of our time: exploring the deepest point on the planet – the bottom of the Mariana Trench – in a submersible built in Australia.
So all Australians can share in the excitement of the DEEPSEA CHALLENGE expedition, Telstra will run an exclusive video blog with frequent updates from the ship’s physician and author Dr Joe MacInnis.
6 Comments
I hope they don’t have to call Telstra customer service whilst onboard. That hold music would suck down there.
The difference between New York and Sydney is in this press release.
In New York, they bring people together, have an awesome idea and find a way to own the whole thing. Think Decode Jay-Z, bringing together a book launch and Bing with an idea.
In Sydney, they bring people together. Then they PR it.
Congrats on introducing some people.
According to Wikipedia this journey was completed on march 25th, yet this post talks as if it hasn’t happened and was released march 26th. Why the delay?
Droga 4.99 introduces fruit flavoured sprout to woolies, now there’s a press release.
In the overclaim of the decade, Droga4.99, Sydney has taken credit for Oscar-winning Hollywood director and explorer, James Cameron, embarking on a journey to explore the deepest point on earth, the Mariana Trench, when in reality they had very little to do with it.
And there is also the fact that other agencies on the Telstra roster have been QUITELY working on this project for some time now.