Campari appoints Host to handle American Honey
The Campari Group has appointed Host to produce a new campaign to support their honey flavoured bourbon brand, American Honey, currently Australia’s fastest growing spirit.
The appointment comes after a competitive pitch, and sees Host reunited with former Pepsi marketer, Melanie Hardman who joined Campari in late 2011.
Says Hardman, Campari marketing director: “We are extremely pleased to work with Host on one of our most critical campaigns for the year. We are excited about accelerating the momentum of American Honey in Australia and taking this brand to the next level. “
Host’s outdoor and digital media campaign to promote the new breed of bourbon, launches on 26th March.
Suzie Shaw, managing director, Host said: “American Honey is a great product that people are discovering for themselves. We wanted to find an interesting way to accelerate this organic growth.”
2 Comments
Bold choice Melanie….
you are in great hands there honey [ pun intended ]
American Honey is awesome.