Clemenger BBDO, Melbourne’s NAB ‘Break Up’ takes out Direct Lotus Best in Show at Adfest; Promo Lotus Best in Show awarded to DDB New Zealand for Steinlager ‘Believe’ campaign

CB Australian Agency of the Year Clemenger BBDO, Melbourne took out the Direct Lotus Best in Show for the NAB ‘Break Up’ campaign at ADFEST tonight, while CB New Zealand Agency of the Year DDB New Zealand won the Promo Lotus Best in Show for Steinlager ‘Believe’.

Only four Golds were handed out at the Direct Lotus awards, with two awarded to Leo Burnett, Melbourne – one for Scope ‘See the Person’ and the other for Slurpee ‘Bring your own cup day’.

Leo’s also won Silver for Scope ‘See the Person’, Spiegel ‘The Box of Curiosities’ and for Slurpee ‘Bring your own cup day’. Clemenger BBDO Melbourne won Silver for NAB ‘Break Up’, JWT Melbourne for 2011 Melbourne Writers Festival ‘Wi-Fiction’ and Whybin\TBWA Sydney for Pedigree ‘Dog-A-Like’ as well as The Pedigree Adoption Drive.

Leo Burnett Melbourne also won Bronze for Giant ‘Everyday Riders’, as did Clemenger BBDO Sydney for Keep Australia Beautiful Week ‘Sound Grate’ and DDB Melbourne for the Open Book Project.

Only three Golds were awarded at the Promo Lotus awards, two going to Clemenger BBDO, Melbourne – one for Carlton Draught ‘Slo Lights’, the other to NAB ‘Break Up’.

Two Silvers went to Clemenger BBDO Melbourne, one for Carlton Mid ‘Match Delay’, the other for NAB ‘Break Up’, one Silver went to GPY&R Melbourne for AFL ‘Game Signatures’, and one Silver to Leo Burnett Sydney for Bundaberg Rum ‘Watermark’.

Two Bronze awards went to Leo Burnett Melbourne for Slurpee ‘Bring your own cup day’, one Bronze to NRMA ‘My Car is your car’ and one Bronze went to to GPY&R Melbourne for AFL ‘Game Signatures’.

In the Outdoor Lotus awards, GPY&R Melbourne won Silver for AFL ‘Game Signatures’, JWT Melbourne won Silver for 2011 Melbourne Writers Festival ‘Wi-Fiction’, JWT Sydney won Silver for Sushi Train and Whybin\TBWA Auckland was awarded Silver for St Matthew in the City Church ‘Mary Christmas’.

Bronze went to Clemenger BBDO Melbourne for Carlton Mid ‘Match Delay’.

In the Press Lotus awards Clemenger BBDO Melbourne won three Silvers and a Bronze for the Carlton Mid ‘Spending too much time with the wife?’ campaign, while DDB New Zealand scored Silver for Coastguard New Zealand ‘Mayday Appeal. Clemenger BBDO Sydney scored two Bronze for Keep Australia Beautiful ‘KAB Ripples Cup’.

Only three Golds were awarded at the Film Craft Lotus awards, one going to ALT.VFX Brisbane for Tooheys Extra Dry ‘The Nocturnal Migration’.

Two Silvers went to Revolver Sydney for TMB ‘Panyee FC’. Silvers went to The Sweet Shop Auckland for Melbourne International Film Festival ‘The Potato Peelers’, BMF Sydney for Tooheys Extra Dry ‘The Nocturnal Migration’, Song Zu Sydney for Bundaberg Five ‘Aint no nancy drink’, Leo Burnett Sydney for Bundaberg Five ‘Aint no nancy drink’. Bronze went to Engine, Sydney for Mastercard ‘Birds of Tokyo’ and Finch Sydney for Big Wednesday ‘Wednesday/Thursday’, Cirkus Auckland for Thien Long ‘Fun Facts’ and Animal Logic Sydney for Hyundai Elantra ‘Shell’.

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