The Taboo Group wins five:am after pitch against incumbent Undertow Media and HotHouse

Melbourne-based The Taboo Group has been appointed by five:am to manage its creative and digital account. Taboo won the account in a competitive pitch against incumbent Undertow Media and HotHouse.

five:am produces a range of organic and preservative free yoghurts, Australian owned and operated, they use only the best natural ingredients in their products. The name comes from the unique time of day their yoghurt production begins.

The product has a built a strong foot hold in the yoghurt market and their objective is to be in the top five selling yoghurts in Australia within three years.

Taboo and five:am will be rolling out a new creative positioning that was presented during the pitch which includes bring to life the philosophy of the brand through existing assets and creating new ones.

Says David Prior, founder of five:am: “We are stoked to appoint Taboo as our lead agency for creative and marketing strategy. Since launching early last year five:am has generated fantastic cut through and sales and established a loyal following in a short period. The appointment of Taboo with their creative energy and marketing nous will undoubtedly push the brand to the next level”

The win follows on from the agency being appointed as iSelect’s social media agency back in November.