Mother adds ‘Frosty Berry’ to range of drinks in new print campaign via McCann-Erickson Sydney

Coca-Cola South Pacific today introduced a new flavour, Mother Frosty Berry to its energy drink range. Mother Frosty Berry combines bleepin’ deliciousness with berry sweetness for a ‘Mother’ of an energy hit, delivering a refreshing new flavour to the market.

The third flavour addition to the popular range, Mother Frosty Berry, follows in the footsteps of Mother Surge and Mother Lemon Bite, adding a tasty, sweet option for Aussies seeking a berry fix.

Says Steven Ruhl, Mother marketing manager: “In the past year, berry flavoured beverages have experienced double digit growth in the grocery beverage category and we believe Mother Frosty Berry will grow this category even further. Rotational flavours have delivered incremental volume growth for Mother in the past so we are confident the same will happen as a result of introducing Mother Frosty Berry to the range.”

POS: Fuel