Marmalade Melbourne highlights the problem of small imperfections in new spot for VicRoads
March 8 2012, 11:40 am | | 8 Comments
The importance of having the right finishing touches on your European motor vehicle is highlighted in a new cinema and online spot for VicRoads Custom Plates.
The black and white commercial was created by Marmalade Melbourne, and features an elegant and stylish European model who is just about perfect, save for one small imperfection.
The commercial will launch during the Alliance Francaise French Film Festival 2012 and is also supported by print and posters.
Creative Director: Neil Mallet
Writer and Art Director: John Akritidis and Michael Davey
Agency Producer: Beaver
Senior Account Director: Kate Fast
Production Company: Scene On
Director: Matt Chuang
Producer: Andrew Coyle
8 Comments
Nice spot.
I’m seeing Bebas Neue in my dreams at the moment.
Hmmm… http://www.youtube.com/watch?v=0PwKoloP1q0
I like it.
Beautifully shot. Nice idea. Need to get me some of those plates.
It just works, well done Matt Chuang, those agencies are going to be knocking on your door.
http://www.youtube.com/watch?v=0PwKoloP1q0
Nice. Simple.
My God the woman in the hockey ad is hot.
But hmmm… is it the same idea because the visuals are the same? The payoff is different. In Ice Hockey the payoff is instant and funny. In Plates it’s a lame and stretched analogy. Technically i would call it a different idea, but would have shied away anyway due to the similarity in visuals though.