BMF is the right fit for The Athlete’s Foot
The Athlete’s Foot, Australia’s largest retailer of athletic footwear across Australia and New Zealand, has appointed BMF as its creative agency.
The announcement comes on the back of record half year profits for RCG Corporation, parent of The Athlete’s Foot in Australia and was made without a pitch.
Says The Athlete’s Foot head of marketing, Alice Telford: “I’m excited that we will be working BMF as our new strategic and creative partner. They understand the future direction we are taking and are passionate about helping our company succeed.”
Adds BMF CEO, Jeremy Nicholas: “The Athlete’s Foot is built on outstanding customer service and has a big vision for the future. The strength of the business is demonstrated by its strong first half results in a tough retail environment. We’ve enjoyed working together to date and are looking forward to a successful, long-term partnership.”
2 Comments
Do any of you guys have a sponge or some paper towel or some breath mints, because I just read this headline and spewed all over keyboard now som letters arnt wrking cos thers spw chunk in th gaps btwen th keys..
Oh BMF is going? I thought they had closed up shop.