PostClick launches online video product PLAY
Premium ad network PostClick today announced the launch of its much anticipated online video product PLAY.
PostClick managing director, Andrew Lockwood, (pictured near left) said: “PLAY is a multi-unit video solution that delivers creative, campaign management and analytics solutions to advertisers”.
John Stones,(pictured far left) PostClick strategy director, added: “PLAY attempts to simplify an increasingly fragmented online video industry by coupling leading technology with common sense”.
PLAY builds ads across all major video units, from expandable to pre-roll, and uses patent pending analytics technology to ensure advertiser goals are met. This flexible model enables PLAY to add new video units as the industry evolves. “Every unit performs differently and we want to be able to ensure we can perform no matter what the goal,” continued Stones.
Stones concluded: “Because we are not tied to any particular video model we are committed to research that advances the industry and offer an unbiased perspective on what works for advertisers”.