Million Dollar Pay Day the incentive in new spot for New York Lottery via DDB New York
February 23 2012, 8:40 am | | 1 Comment
Now New Yorkers can get paid for doing what they love with the New York Lottery’s new scratch-off game $1,000,000 Pay Day.
The campaign is helmed by Aussie expat Matt Eastwood, now chief creative officer of DDB New York.
1 Comment
Seems like the American ad style at the moment – vignettes with something odd happening. Not saying I don’t like it, just see it a lot.