Exclusive: ‘South American Creative of the Year’ Lucas Jatoba heads to Euro RSCG, Sydney
CB Exclusive -CB can reveal that Brazilian creative, Lucas Jatoba, has joined Euro RSCG Sydney.
Jatoba was recently named ‘South American Creative of the Year’ by SoyDG Magazine for “Adéu, Barcelona” and “30 gifts to 30 strangers”, two personal projects which have gained more than 1,000,000 views between them and received press coverage in more than 50 countries, including ABC News (NY), The Project on Channel 10 (Australia), NHK (Japan) and SBT (Brazil).
Prior to joining Euro, he had been freelancing in Sydney at Leo Burnett, Droga5 and at Ogilvy.
Says Steve Coll, executive creative director at Euro RSCG Australia: “I’ve known Lucas for a few years, and as well as being an incredibly talented bloke, he is one of the nicest people you could hope to meet. Having great talent like him is crucial in continuing to build the agency.”

12 Comments
good luck lucas..well deserved
One of the greatest creatives has now arrived down under!
Nice one Steve, glad you managed to close the deal that started way back with that chat in the UK. Lucas is a talented guy and I look forward to seeing what he can bring to the growing team at Euro.
This cracks me up.
http://lucasjatoba.com/stone.html
Steve Coll seems to be quietly building something at Euro, will be interesting to see how it turns out. Looks promising.
yes, yes, he is son of Juan Cabral!
Congratulations, well deserved Lucas!
Lol JSO – while the clients all quietly leave.
Meh – i find it weird he has work on his site that he had nothing to do with.
A very talented and sweet guy. Congrats Lucas. S X
good decision steve,I worked with Lucas and I was the creative director in contrapunto bbdo at that time (and still I am). lucas has always a white big smile that shines the room and, of course, he has an unusual talent for creativity. enjoy.
Run while you can.