Starlight Children’s Foundation launches fundraising campaign via GPY&R Sydney
February 15 2012, 8:47 am | | 6 Comments
CB Exclusive – Starlight Children’s Foundation is known for bringing fun and vibrancy to seriously sick kids’ lives.
The television commercial is the first piece in a campaign via George Patterson Y&R Sydney encouraging punters to donate colour to children’s lives. starlight.org.au
6 Comments
Good to see a charity add that isn’t depressing, but is instead uplifting and full of joy. Hope it raises some cash for them as I know when my kid was in hospital a visit from Starlight and the magic wand they gave him made the stay much less traumatic. Good stuff.
Yeah. Way more uplifting than that ad they got the Chaser to do for them. Nice.
They spunked $15 million on a social media website in a classic jobs for the boys tender. Must care about the kids a lot.
http://www.bannerblog.com.au/news/2009/04/the_147m_charity_website.php
If GPYR Sydney changes the filter in the coffee machine, can we expect to see “Beverage driven evolution campaign via GPYR freakin Sydney”. We realise you think they’re cool and all…
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Nice one Davey