Mizone creates music to put four athletes in the zone in integrated campaign via The Hallway
February 8 2012, 11:26 am | | 9 Comments
The Hallway, Sydney and Mizone Formulated Sports Water collaborated with four different recording artists (Jono Ma, Nick Wales, Hook n Sling and New Navy), four athletes and an Olympic sports psychologist to conduct experiments to create music to put you in the zone.
More at mizonemusic.com.au
9 Comments
Nice idea.
concept works a treat, & the music is pretty good…. though would need to be much longer for the average workout
Loads of work has obviously gone into this from the athlete casting to the musical collaborations to the content online – and the tracks can be downloaded with purchase so essentially a promo brief, with lots of extra stuff! Nice.
Loads of work? Hmm.
I’m pretty sure this is way more boring than simply listening to an ipod fro artists we have actually heard of and enjoy listening to.
So no need to buy the product then, i’ll just listen to music instead.
Love the idea. Any sneaky way to get hold of the tracks?
Weak as water.
I really think there is something in this, it’s just not been married up properly. Could have been great but it needed some mustard on it.
Great idea. Nicely executed. Pretty good for something that looks to be a standard promo brief.