Motley Crue helps Vinnies ‘Signed Finds’ concept to go national via George Patterson Y&R, Sydney

Vinnies foot-traffic generating idea ‘Signed Finds’, created by GPY&R Sydney, is working so well it’s going national. This following incredibly positive results amongst fans, bands and at the cash registers since launching back in early December.

Currently the fan base sits at 8,300 and the artists’ list has grown from 50 at time of launch to 82, including newest finds Nikki Sixx from Motley Crue, Moby, Tim Rogers and Australian hip hops newest monster 360.

Says Julian Watt, ECD of Patts: “Nice to know the tills showed extra dollars going straight to people that need it most. This is a generous idea where everyone wins, the kind of creativity I like most.”