BD Network boosts strategy creds with transfer of senior UK planner Lee Barber to Melbourne office

In a move that further bolsters the agency’s strategic capability, BD Network announced the transfer of Lee Barber, BD London’s Strategy Director, to their Melbourne office this month.

Barber is a founding member and Board Director of BD Network London and has been instrumental in the agency’s growth, in particular with his work on Coca-Cola over the past 10 years.

Over his time at BD, Lee has led many accounts including Bacardi, Budweiser, Coca-Cola, Nike, Mars, Molson Coors, Cadbury, Nintendo, Diageo, Tesco and Virgin. Lee has been involved in a range of award-winning campaigns including Coca-Cola’s Win a Player and the launch of the Nintendo 3DS.

As a continued investment in BD’s integrated offering, Lee will be responsible for leading BD Australia’s strategic product with particular focus on the digital space.

Says Jonny Clow, managing director at BD Network: “Strategy has been a key driving force within BD Network since our launch, and we wanted to ensure we had our best talent on the ground to continue to inspire and inform our creative product. Lee is a great thinker and collaborator and his reputation in the UK speaks for itself.”

Lee added: “Our Australian office has had a brilliant two years in creating effective award winning effective ideas and campaigns, and I’m looking forward to working with the team to continue the success.”

UK based agency BD Network launched in Australia in 2010, and is continuing its global expansion with the recent spectacular launch of the Peugeot 208 in Rio De Janeiro, Brazil; a world first in real-time kinetic motion projection.