Army Reserve challenges potential recruits in new campaign via GPY&R Melbourne
February 3 2012, 2:02 pm | | 12 Comments
George Patterson Y&R, Melbourne has launched a new 30 second spot for the Army Reserve, part odf a new recruitment campaign. The spot ask potential recruits to ‘challenge yourself’.
12 Comments
Had me convinced up until the larger woman popped her top to give us a look at her camouflaged sausage roll
…yeah I totally agree with 2:34, fatties” camo gut’ just wasn’t necessary in my view.
uhuh said:
Thats funny…. Because I had to re-watch to see what your were talking about, then I laughed.
Still it was a nice simple idea. 🙂 looked good
Saw it during the tennis. Nice simple idea.
Interesting.
Out of the 11 people in this spot there are:
10 x Pure Angelo looking folk.
1 x Asian chap (Love it he works in a restaurant.)
0 x Aborigines.
0 x Indians.
0 x Islanders.
0 x Pakistanis.
0 x Africans.
….and defiantly no people of Mediterranean or Middle Eastern appearance.
Do they make up for that by putting fatty in the spot.
Maybe.
At least they had the obligatory token Asian, 6:49.
Thank god a change from Army ads all replicating the brilliant but out dated UK Army campaign that cleaned up years ago. Every ad since then has tried to recreate a real situation and yadyada. Having said that, this visual is pretty strong. Not sure about then music though.
Who did the RAAF ad in the late 70s or early 80s with Mirage fighters in it? Made every one of my mates want to join up (a couple did).
Had in-cockpit flying shots and a guitar backing track with lyrics along the lines of:
“On the Wings of an Eagle I can reach right out and touch the sky
seems like only yesterday, that I dreamed that I could fly
Hey look at me I can fly.”
Wanted to know for years.
Nice.
Don’t mind the larger woman at all either. Surely not everyone who joins up or wants to join is going to look like a triathlete.
I have to assume that those making the puerile sexist/fattist remarks are not creatives.
Creatives should always be drawn from the ranks of the broadminded otherwise progress is impossible.
Yeah, I agree. A strong simple visual idea. Is there print? It would work well.
3.03 well at least we can tell you are not one.