Colman Rasic educates on human trafficking with new global two minute animated MTV EXIT film
Sydney creative agency Colman Rasic has launched a new two-minute educational film aimed at increasing awareness and prevention of human trafficking.
The spot, which will run on TV internationally and online, specifically highlights the strategies human traffickers use to lure victims into slavery and targets potential victims directly by providing information and warning signs to look out for. The film will be translated into different languages, targeting people at risk of being trafficked.
Victims of trafficking are modern-day slaves, forced, defrauded, or coerced by organised crime syndicates into various forms of labour, or prostitution.
Says Dejan Rasic, executive creative director of Colman Rasic: “We’ve worked with the MTV EXIT Foundation since starting the agency over four years ago and are proud to have helped raise awareness for this important cause. This film is yet another step in the education and awareness process needed to put this issue firmly in the mainstream. We can only fight it through mass awareness.”
Agency: Colman Rasic
Creative: Maria Dagh and Dejan Rasic
Executive Creative Director: Dejan Rasic
Production Company: Colman Rasic
Animation and Design: Sebastian Tran and Camila
Ip Designers: Fiona Lu and Kancy Ho
Audio Production Company: Deviant Productions
Sound Designer: Ashley Manning
Audio Producer: Sylvia Uebelhoer
Client Executives: Simon Goff and Matt Love
11 Comments
Wow that’s dull.
There’s another bit of meaningless content clogging up the interwebby thing.
Time for a new trick.
There is some really nice design work on this spot.
nice for an infographic I guess
Cool, what was this done in? After Effects or some other program?
And how will the MTV generation actually make a difference?
LOL Dannyboi – they stopped using the term “MTV generation” back in the 80’s. How old are you? It’s showing.
Don.
Human trafficking isn’t meaningless to the millions of women and children who are trafficked around the world every year. It is the very real and ugly destruction of a person’s humanity for cash and power.
Any effort to raise awareness of the issue should be supported.
Twat.
Boring. Couldnt sit through it. I just changed over to channel V.
too slow at the start and the copywriting was predictable and used the old cliches. people will turn over. 3
Not Taken. Hard to feel for Neon symbols.