Draft FCB NZ appointed lead agency on Air New Zealand; Saatchi’s also included on roster
DraftFCB New Zealand has been appointed as the lead advertising agency for Air New Zealand after a competitive pitch.
An admired brand and often recognised and awarded for its innovation and customer service including being recently named 2012 Airline of the Year by Air Transport World, Air New Zealand will join a portfolio of other household names and iconic New Zealand and global brands at DraftFCB including Mitre 10, The National Bank, Genesis Energy, NZI, Greggs, PAK’nSAVE, and BMW.
The agency is also well known for its work with a range of Government agencies including highly awarded work for the Ministry of Health on Depression, ALAC and Family Violence.
Says Bryan Crawford, chairman and group CEO of DraftFCB in Australia and New Zealand: “We are thrilled about our new partnership with the team at Air New Zealand, and look forward to working closely with the airline in the future.”
DraftFCB will formally commence work from March 2012.
Saatch & Saatchi has also been included on the roster. Says Saatch & Saatchi CEO Nicky Bell: “Air New Zealand is an iconic New Zealand brand that has been on the edge of what’s new, not only in their offering but in their communication as well. We are thrilled that Air New Zealand has decided to include us in their roster.
“We really enjoyed the process they ran for the pitch and getting to know their team, and we’re looking forward to getting started.”