Special Group wins Could be a Caxton Winner for October/November with ‘send a paper’ campaign
The Newspaper Publishers’ Association of New Zealand’s “Send a paper” topical newspaper ad has been announced as the October / November winner of the Could Be a Caxton competition, established by the Caxton Committee and supported by The Newspaper Works to recognise and showcase great creativity on a bi-monthly basis.
Client: Newspaper Publishers’ Association of New Zealand
Agency: Special Group
Creative Directors: Tony Bradbourne, Rob Jack
Design Director: Heath Lowe
Art Director: Iain MacMillan
Copywriter: Antony Wilson
VIEW PDF Newspapers Work – Send a Paper.pdf
Says Ben Welsh, executive creative director at M&C Saatchi and the judge of the October / November competition: “This one Could Be a Caxton finalist. Yes, it’s easier than doing something for a car or bank. Yes, it only works because the All Blacks won the Rugby World Cup. And yes, nice big newspaper ads are much more likely when you are doing an ad for the Newspaper industry. But the thought is original and it made me smile rather than yawn.”
The December / JanuaryCould Be a Caxton competition is now open for entries. It’s free to enter and anyone can submit nominations. The copywriter and art director responsible for the newspaper campaign judged best of the year’s Could Be a Caxton bi-monthly winning ads, will score an all expenses-paid trip to the 2012 Caxton Awards.
For more information on how to enter the Could Be a Caxton competition and the Caxtons in general.