GPY&R and Trafik create ‘Cocktail Mail’ experiential campaign for Schweppes – touring Australia on the back of a pimped out postal bike
December 15 2011, 7:31 am | | 10 Comments
Cocktail mail is a cocktail chain-letter created for Schweppes by George Patterson Y&R, Melbourne and Trafik, meandering its way around Australia on the back of a pimped out postal bike.
Each recipient chooses who they’d like to send the cocktail to next, allowing Schweppes to teach them how to mix themselves a fancy drink at home. So far they’ve had no complaints.
10 Comments
Cool!
No complaints from me either, great idea. I want it at my place.
Not.
Like! Can someone send me one, please?
When I see that stuff like this has happened and I didn’t get one, I am reminded of how desperately unpopular I am. Nice idea though. Wish I had it. And friends.
motorcycles and cocktails dont mix.
ummm… direct marketing? doubt it has much reach does it? What would be the return on investment be?
what tune is it? I love it. The idea is kinda cool, but it doesn’t feel like it’s been properly tied up at the ends top me. It feels like an unpolished diamond to me, real potential in it, but hasn’t been pushed enough.
Love it.
Reach? I’m reaching around right now..
alcohol licence?
or is it allowed cos there giving away not selling, complimentary drinks?