Radio industry diversifies digital radio promotion for Christmas with addition of outdoor + print
The radio industry has diversified its marketing campaign for digital radio this Christmas with the addition of outdoor, print and roaming brand ambassadors, to its traditional radio ads and online banners.
Building on the highly successful Father’s Day campaign that saw nearly 100,000 digital radios sold in one quarter, the $3 million, multi-platform advertising campaign begins today (December 5), with a series of four new radio ads, scheduled across 42 commercial stations in the five state metropolitan markets of Sydney, Melbourne, Brisbane, Perth and Adelaide.
In a first for the industry’s promotion of digital radio, outdoor transit advertising on 800 taxi panels, over three weeks in Sydney, Brisbane, Adelaide and Perth (taxis do not have ads in Melbourne), will feature the line “1 million people agree……it’s a million times better”, highlighting nearly one million Australians have now joined the millions around the world tuning into digital radio.