NZ scores record 51 finalists in the 2011 Caples Awards – Colenso BBDO leads kiwi agency pack

New Zealand has scored a record 51 finalists – one more than Australia – in the 2011 Caples Awards, which will be presented in New York on March 22, 2012.

Colenso BBDO leads the kiwi agency pack with 18 finalists, followed by DDB Group Rapp Tribal with nine, DraftFCB with seven and Clemenger BBDO Wellington with six finalists, Republik and AIM Proximity each scored three finalists. Publicis Mojo, .99 Auckland and Special Group scored one finalist each.

The John Caples International Awards, honouring the best in direct and interactive marketing around the world, was founded in 1978 by Andi Emerson, a direct marketing pioneer, in order to honour well-recognized copywriter John Caples. With international chairs in 50 countries, it is funded by industry agencies, clients and suppliers; is run by industry volunteers and is judged by more than 100 active, senior-level, international creative professionals.

Between 200 to 300 creatives and marketers from around the world attend the annual dinner and presentation.

New Zealand Caples Awards Finalists

AMBIENT/GUERRILLA MARKETING

Beautify Your City – A Rubbish Idea

Angels

Publicis Mojo

BRANDED WEBSITE

New World Easter Hunt

DIRECT MAIL DIMENSIONAL, OVER $5 COST-PER-PIECE

Yellow Apples

DIRECT MAIL DIMENSIONAL, UNDER $5 COST-PER-PIECE

Vacuum Cleaner Bags

DIRECT MAIL, CUSTOMER RETENTION

Big Thank You

DIRECT MAIL, FLAT (1-500 PIECES)

Knitted Envelope

CAMPAIGN MICROSITE

FJ Top to Bottom off road – 60 Years of Land Cruiser

MOBILE APP

Impulse Saver

VIRAL VIDEO MARKETING

Rear View Girls

ONLINE

Living Office Banner

OUT OF HOME

Fabic Adshels

PRINT AD

Yellow Local

PRINT COLLATERAL, NON-MAIL

Beautify Your City – A Rubbish Idea

Sneak Up Ads

Clemenger BBDO

RADIO AND PODCAST

Sports Stories Before Bedtime

RETENTION/LOYALTY, NON-MAIL

Looking good in Yellow

SOCIAL MEDIA

Max It Jobs

DIRECT RESPONSE TV

Don’t Bail Out

INTERACTIVE CAMPAIGN

FJ Top to Bottom off road – 60 Years of Land Cruiser

INTEGRATED CAMPAIGN

What’s Your Dulux Colour of New Zealand?

LAUNCH CAMPAIGN

FJ Top to Bottom off road – 60 Years of Land Cruiser

BEST ART DIRECTION

Fabric Scooters

BEST COPYWRITING

Fujikistan

CREATIVE USE OF TECHNOLOGY

Doggelganger

Colenso BBDO

Sneak Up Ads

Clemenger BBDO