Australia scores record 50 finalists in the 2011 Caples Awards – BMF leads Aussie agency pack
Australia has scored a record 50 finalists in the 2011 Caples Awards, which will be presented in New York on March 22, 2012.
BMF leads the Aussie agency pack with 11 finalists, followed by M&C Saatchi with eight, Clemenger BBDO with 7 and Whybin\TBWA\Tequila with six. Mercer Bell and OgilvyOne each scored four finalists.
Says Caples Country Chair for Australia, Douglas Nicol, partner at The Works, Sydney: “The news from New York overnight was excellent for Australia, we are well on our way to a big night in New York next March”
The John Caples International Awards, honouring the best in direct and interactive marketing around the world, was founded in 1978 by Andi Emerson, a direct marketing pioneer, in order to honour well-recognized copywriter John Caples. With international chairs in 50 countries, it is funded by industry agencies, clients and suppliers; is run by industry volunteers and is judged by more than 100 active, senior-level, international creative professionals.
Between 200 to 300 creatives and marketers from around the world attend the annual dinner and presentation.
Australian Caples Awards Finalists
AGENCY SELF PROMOTION
BMF’s Amazing Wow Sit Down Thing
BMF
AMBIENT/GUERRILLA MARKETING
Flat Cat
Marmalade
Angels
Publicis Mojo
Nissan Micra Lane
Whybin\TBWA\Tequila
NRMA My Car is Your Car
Whybin\TBWA\Tequila
DIRECT MAIL DIMENSIONAL, OVER $5 COST-PER-PIECE
BMF’s Amazing Wow Sit Down Thing
BMF
Fan Mail
BMF
Patch
Wunderman
Ping-Pong by Noise
M&C Saatchi/Mark
DIRECT MAIL, FLAT (1-500 PIECES)
Hyperventilation Bag
Clemenger BBDO Proximity Melbourne
DIRECT MAIL, FLAT (501-10,000 PIECES)
Sally’s First Show
OgilvyOne Melbourne
Multiple Jobs
OgilvyOne Sydney
DIRECT MAIL, FLAT (10,001-100,000 PIECES)
GoalSaver
BMF
Repurchase Reminder
Clemenger BBDO Proximity Melbourne
Plant Tag
Lowe Sydney (Lowe)
DIRECT MAIL, FLAT (100,001 + PIECES)
18
BMF
CAMPAIGN MICROSITE
Investorville
BMF
MOBILE MARKETING
Pedigree Dog-a-like
Whybin\TBWA\Tequila
MOBILE APP
Ping-Pong by Noise
M&C Saatchi/Mark
Pedigree Dog-a-like
Whybin\TBWA\Tequila
ONLINE
Make Cyberspace a Better Place
M&C Saatchi
OUT OF HOME
Fabic Adshels
Clemenger BBDO
Man Space
Leo Burnett
Be Super Ordinary
MercerBell
Crying Out
Wunderman
PRINT AD
Dandelion
OgilvyOne Sydney
PRINT COLLATERALL, NON-EMAIL
Sneak Up Ads
Clemenger BBDO
SOCIAL MEDIA
BMF’s Amazing Wow Sit Down Thing
BMF
Libra Cadets
Clemenger BBDO Proximity Melbourne
Open Book
DDB Group Melbourne
Pizza Hut Feed a Friend
M&C Saatchi
Be Super Ordinary
MercerBell
DIRECT RESPONSE TV
Optus Australian Open
M&C Saatchi
INTERACTIVE CAMPAIGN
New York on $50
BMF
Lazy Ad
MercerBell
INTEGRATED CAMPAIGN
New York on $50
BMF
Short and Sweet
BMF
Break Up
Clemenger BBDO Proximity Melbourne
Limited Edition
M&C Saatchi
Lazy Ad
MercerBell
The World’s Smallest Multinational
The Hallway
NRMA My Car is Your Car
Whybin\TBWA\Tequila
Sydney Cats & Dogs Home
M&C Saatchi
BEST ART DIRECTION
Make Cyberspace a Better Place
M&C Saatchi
Sally’s First Show
OgilvyOne Melbourne
Crying Out
Wunderman
BEST COPYWRITING
Lambassador 2011
BMF
Sneak Up Ads
Clemenger BBDO
PEDIGREE Dog-a-like
Whybin\TBWA\Tequila
3 Comments
I’ve heard of Australia, but I’ve never heard of the Caples. The day is rapidly coming when there are more awards than actual ads.
If you’ve never heard of the caples then you have never worked in direct mail.
This is ‘the other cannes’ in the direct mail world.
it’s been around longer than direct in cannes in fact.
just sayin’
You’re a muppet Bangkok G. This is one of the most prestigious global shows for Direct. Australia has been kicking arse in them for years. Well done guys.