Virgin Money gets The Works

Following a thorough tender process facilitated by Colin Wilson Brown from The Clinic, The Works has revealed it has been appointed to the Virgin Money account.

Says Kevin Macmillan, creative partner and founder at The Works: “We’ve always wanted to work with Virgin. Their story fits with ours; entrepreneurial, ballsy, looking to do things in a better way. We came close a few years back by doing a cheeky stunt and as a result, Richard Branson personally called us for a chat. 100% response rate!

“It’s two ambitious companies coming together. The people behind Virgin are very collaborative, open and straight talking. They want to deal directly with our creative thinkers and get the job done with no nonsense. Our unique model is perfect for the way they do business,” says Macmillan.

“We are delighted to welcome The Works into the business,” said Matt Baxby, MD of Virgin Money. “We are confident we will work very well together. In The Works we have found an agency that has as much passion for building brands as we do.

“The Works’ team was a big draw as direct access to senior creative thinkers allows nimble and effective brand development,” added Baxby. 

The scope of work will be integrated from brand strategy to direct response across all channels.