Yahoo!7 and Nissan team up for Mobile ‘Over the Page’ rich media ad format for mobile devices
Yahoo!7 today announced Nissan as the first Australian advertiser to take advantage of Mobile OTP (Over The Page), its new rich media ad format for mobile devices. The Mobile OTP ad format allows maximum impact and engagement for advertisers via bespoke custom rich media overlays and allows advertisers to offer consumers an improved ad experience without leaving the mobile environment.
Yahoo!7’s new Mobile OTP will be used to promote the Nissan Dualis. The Dualis is designed as a vehicle for young inner-city couples with evolving lifestyles and with mobile an integral way in which this segment communicate and interact, the Mobile OTP ad format from Yahoo!7 was a perfect fit to target this audience and create a stand out impression on mobile devices.
Says Damon Scarr, commercial director at Yahoo!7: “We’re excited to have Nissan as our first Australian advertiser for Mobile OTP. As a partner that has frequently embraced new and innovative formats, we see Mobile OTP as the perfect vehicle for Nissan to reach its audience.”
Yahoo!7’s Mobile OTP runs across the page, appearing on first load uninitiated for a maximum of five seconds. The ad can include some animation and gives a larger canvas area for advertisers to deliver high impact experiences. Once users have viewed the ad, an anchored banner unit will display and from here consumers will have the option of interacting with a full screen expandable banner or replaying the OTP ad again.