JMK Sydney creates new print and online brand campaign for Financial Review’s BOSS magazine
CB Exclusive – JMK Sydney has created a new brand campaign for BOSS, the leadership magazine published by the Financial Review Group.
The print and online campaign focuses on the need for both current and aspiring leaders to stay up to date with the constantly evolving leadership conversation, especially the two way dialogue now required between senior management and emerging leaders.
Says Simon Wake, marketing director of the Financial Review Group: “Our aim was to explain why contemporary leadership topics are essential knowledge for busy executives at all levels. JMK’s new campaign achieves this in a striking and engaging way.”
Says Matt Kemsley. creative director at JMK: “The Financial Review Group has a legacy of producing outstanding creative work. Continuing that story with BOSS provides a great opportunity to engage smart people in a smart conversation.”
12 Comments
very nice
strong
Cannes gold for sure. Definitely in print, probably for typography as well.
Mr ‘Cannes gold’ obviously one of those responsible, as it’s clearly not. Try a thicker typeface, and here’s something.. The Economist did this ok? Siimon nicked it for fin review, now you have.
Save the entry money.
I’m guessing there was a hint of sarcasm on Wow’s post.
Just a guess.
i like ’em
There’s still the obvious ‘we work at the agency’ posts on here.
My mother told me not to comment on work like this.
Ohdear, why are you such a hater?
The typography is ace. Especially the kerning after the r’s. Love how they run into the next letter.
And who’s Siimon? What’s the Economist? This poops all over that, especially the red background and black type. So shove it.
It was the Economist then, it’s still the Economist now.
Does that body copy shit anyone else off?
Love the anonymous insecurity. Seriously whats with the negative feedback on this site. Personally i like this, despite whatever gave it inspiration (economist), its an innovative idea, and most of you retards still don’t understand the concept of “there is no original thoughts”.