Maverick Marketing Sydney launches SunSense sunscreen campaign featuring Catriona Rowntree
Ego Pharmaceuticals, the makers of SunSense sunscreen, Australia’s highest UV protection’, is launching its summer SunSensibility campaign.
The campaign consists of a custom built UV Photobus which will tour our sunburnt nation and offer free skin checks in an attempt to uncover Australia’s hidden UV damage and offer advice on how to remain vigilant this summer with sun protection.
Collaborating to bring the campaign to life, agency partners, Maverick Marketing & Communications and Admark have been working together to develop the below the line and above the line activity.
The UV Photobus initiative conceptualised by Admark, with the experiential executed by Maverick, will offer an important wakeup call and educate Aussies on the hidden UV skin damage that is invisible to the naked eye.
Maverick PR is the media mastermind behind the publicity for the SunSense SunSensibility initiative, recruiting well known celebrity talent, Catriona Rowntree as the ambassador for the campaign. Catriona was a natural fit due to her love of the Australian outdoors and constant outdoor travelling for work.
The custom built UV Photobus will tour 19 metro and regional locations across New South Wales, Victoria and Queensland.
Australians will be encouraged to come aboard the bus and have their face photographed for free by one of SunSense’s skincare consultants who will use the latest UV camera technology to analyse hidden UV damage, sun spots, pigmentation, freckles and moles.
This free roving skin check service aims to uncover Australia’s hidden UV skin damage and measure the nation’s ‘SunSensibility’. SunSense is urging all Australians to get involved and find out their SunSensibility score as a first step in protecting against further hidden UV damage and helping to prevent skin cancer.
Says Melissa Giuliani, senior brand manager, SunSense: “Being an Australian made brand, we’re very passionate about preventing future sun damage in all Australians. From the outset we realised that a straight sampling campaign was not going to be persuasive enough to drive the awareness we need around hidden UV damage.
After consulting Admark and Maverick, we developed a campaign that is both extremely engaging and compelling. We felt that if we could actually show individuals their very own hidden UV damage, it would personalise the message, making it infinitely stronger and therefore help consumers take the preventative steps necessary during summer.”
1 Comment
Catriona hasn’t aged a day since her legendary internet video.
She must be using a very good skin nourisher…