STW Group’s DTDigital appoints Andrea Byrne and Clare Smith as group account directors
STW Group agency DTDigital, has appointed Andrea Byrne and Clare Smith as group account directors, as the business expands to meet growing client demand.
Byrne and Smith will each lead an established team of client service professionals and will be responsible for the health and growth of some of DTDigital’s most significant accounts.
In her new role, Smith (pictured) will work across Honda, Officeworks and NAB accounts and brings several years of online marketing experience from a number of industries and countries.
Having implemented more than 100 digital campaigns in her career, Smith was most recently a group account director at SapientNitro, where she worked on some of the agency’s largest clients, and prior to that, as a group account director at Admark Communications for six years.
DTDigital’s managing director, Brian Vella commented on the appointment: “Our business and client needs are currently expanding, with demand across all digital touch points fuelling the growth. With this comes more client interaction, and we’re pleased to add these two senior marketers to our team.
“Clare has great depth of knowledge and diversity of expertise. She brings with her genuine
marcomms experience, including but broader than digital. She has great leadership credentialsand is well respected by her clients.”
Award-winning Byrne will be responsible for DTDigital’s Myer account replacing Alisia Faraguna, who has taken on a new role within the company. Most recently Byrne was group account director across key clients at TBWA/Tequila, and has also worked as a digital consultant at The White Agency and GSK Pharmaceuticals.
Vella continued: “Andrea brings a unique history of strategic digital consulting and five years experience at GAD level in both Sydney and Melbourne markets. She’ll hit the ground running and will offer great leadership both internally and externally.
These appointments add great strength to our existing client service leadership group, adding
25 years experience to our already-substantial skills and knowledge base – a significant
contribution to our vision as digital leaders.”
3 Comments
Probably the largest agency in the country without a creative director.
Tell us more Watch Dog . . .
they do have an associate creative director. hes been in the industry for a few years.