Uncle Tobys recruits ‘model Chad’ to promote Simply range in new campaign via Ogilvy, Sydney
October 17 2011, 2:17 pm | | 34 Comments
Uncle Tobys has unveiled a campaign for its new Simply range featuring an uncomplicated model named “Chad”.
The new campaign via Ogilvy Sydney, points out that each snack in the Simply range features only a handful of ingredients; fruit, grains, nuts and seeds, and very little else.
34 Comments
Excellent. I’m still laughing. very funny.
Is it the end of advertising or a new beginning?
First, a celebration of ‘Down, down…’
Then this.
credits please
Considering it’s for a cereal bar, it’s a pretty big departure from the usual junk. Kudos on that. Albeit any ad likes this just feels like a rip-off of Zoolander.
Oh Den!
chaDenise.
quite nice generally, fucking amazing for Ogilvy! don’t really need the end gags though… (the potato nonsense I’m referring to)
I wanted to hate this, but I love it. Who?
Nice work for a difficult client. Kudos Ogilvy.
It’s fairly average. Don’t hate it. And hell of a lot better than the previous Uncle Toby’s work, so good on you for trying.
Excellent work Ogilvy! This is bold for Uncle Tobys. Yes, please show credits.
Why is the director yelling cut after chad says “cinamaan” on his voiceover?
I wanted to like this… but… it’s just not very funny.
I raffed. It’s funny.
@Odd: Suspend your disbelief like an audience member, not an ad wanker.
Love it!
defintitely a bit of fun, though woud’ve liked to have seen different gags in the last two ads
http://i.imgur.com/YoIPy.gif
I think using the dumb model is old hat, but that said I did say “that’s funny” without laughing as I usually do with something that’s not to bad. so yeah not bad.
Imagine if this ad had been funny! How funny would that have been!
If I was the writer I might have thought it’s funny.
Average script let down by god knows who, but I can kind of see where it’s going. For an adman.
If I was the writer I might have thought it’s funny.
Average script let down by god knows who, but I can kind of see where it’s going. For an adman.
@huffy. But it would have been that little bit clearer for everyone if chad actually said each line on camera rather than over v/o. It doesnt make sense, which destroys the reality. It’s an oversight.
Does it make me an ad wanker pointing out something that could have made the ad clearer without loosing anything? If yes, then you’re either an idiot or you had something to do with the ad and maybe recognise the problem I did.
For the record, I think the 30 is good. Not laugh out loud but definitely not shit.
I like it. Who’s was the director?
Delicious!!
Its the end of creativity and originality.
Stolen gags and characters.
Curious.
It all started okay till he began posing… then that “pose” for Simply.
Essentially, the ad is crap, and if you paid that much for an ad agency to come up with this result for your brief… I am yet to understand what this ad tells me that should inspire me to buy the product.
There is nothing appealing about this ad, in fact it is bland, dumb and bordering on insulting.
I’d rather read the back of the packet – I’d find that more reason to buy the product.
This add is absolute CRAP
I thought this ad quite funny until the final punchline pose. What is that about? it isn’t Simply it is simply stupid. That pose was a real let down.
i burst out laughing when i read what huh? said, OMG, apart from the fact that Chad is a poser, but is interesting to look at, it doesnt make me want to buy them. I find the comments as the above one hilarious!!!!! roflmao with tears streaming down my face.
Chad is a tosser and I dont even remember what the ad about. What does he have to do with the product?. What is ” the position ” about ?.
Ugly bloke who needs to fix his teeth. Crap add.
This bloke works out the front of a nightclub at times in melbourne, stick to that champ!
Please ditch this ad asap… it’s ‘simply’ dreadful and certainly wouldn’t tempt me to try the product. A real turn-off!
This add has turned me off ever buying your products again.
HOW MUCH MONEY DID YOU WASTE ON THIS CRAP?