Clemenger BBDO scoops the prize pool at MADC Awards snaring 19 bronze, 9 silver and 2 gold – plus Best of Show and Agency of the Year title
As expected, CB Agency of the Year Clemenger BBDO scooped the prize pool at last night’s MADC Awards, snaring 19 bronze, 9 silver and 2 gold awards – plus the coveted Best of Show and MADC Agency of the Year title.
Grey ranked second with 6 bronze, 3 silver and 3 gold, followed by JWT with 4 bronze, 2 silver and 1 gold, Leo Burnett won 2 bronze, 2 silver and 1 gold and Publicis Mojo was awarded 6 bronze and 3 silver.
Ant Keogh (far left), ECD of Clemenger BBDO was recognised with the ‘Creative Person of the Year’ and The Blackley Award for Lifetime Achievement was awarded to Nigel Dawson (above right), creative director at Grey Worldwide.
VIEW THE FULL LIST OF WINNERS:
SPECIAL AWARDS:
The Mushroom Group Award for Agency of the Year
Clemenger BBDO Melbourne
The MADC Award for Best of Show
Clemenger BBDO Melbourne for Slo Mo for Carlton United Brewers
Exit Films Creative Person of the Year
Ant Keogh, ECD at Clemenger BBDO Melbourne
The MADC Award for Client of the Year
Transport Accident Commission
The Blackley Award for Lifetime Achievement
Nigel Dawson, ECD, Grey Worldwide
The Exit Films Award for Best Student Entry
Laura Petruccelli
Rohan Cooke
The Exit Films Award for Best Junior
Celeste Potter Words. To Live By XYZ Studios
19 Comments
Well done to the tiny ant and the man with the big hair.
What’s with calling categories “Film”? They’re ad’s, not films.
I look forward to next year’s new award for “Best phone answering by a receptionist”
The MADC’s are the Logies of Advertising awards…. I’d be embarrassed to win one when there are more prestigious award shows in the world.
‘Best Small Space Award’… Seriously???
Hey, where’e the awards for “Down down prices are down” ya wankers.
The voice over was awesome, sounded like a thinking man’s Bill Hunter.
I HATE “Slo Mo”.
Well done ant and the naked gold dust covered boys from cannes. I hope your pink lion entries are coming along. It is the award show everyone will want to win. Furbs.
And of course well done to Nigel who has done an amazing job on TAC, amongst other gems, for longer than any campaign has ever run. A superb and remarkable achievement . Furbs.
At usual, CB is the only trade press who give a shit about MADC, which is second only to AWARD in importance. To most Melbourne creatives, equally important.
Thanks guys for putting this story on straight after the awards finished.
Unbelievably there’s still nothing on the other trade press, nearly a full day after the awards. Talk about 9-5 trade press journos!
And there’s nothing on the MADC site either, so without CB no one outside the room – even then only a few sober ones – would have any idea who won what.
As per usual, fuck all metal and loads of finalists.
12:52….Hater.
The emperor is naked.
Ghandi …. yep. And I know where your office is.
Who’s got my jacket? C’mon, own up.
Wow, the actual awards themselves this year look cheap and are really badly designed. The exposed backing and lettering scratches off as soon as you touch it. Who designed that?
@ 10:32
One Show and Clio have ‘Best Small Space’ too, digger.
Pretty average night but the best work did win. Clems do rule and some may dis these awards but Clems win em everywhere, so get fucked dickheads.
@ because there was nothing else????
Likewise.
How does a band win an MADC? Don’t you have to work in the industry?
McGrath king of the jungle.