This week’s pitch on Gruen Planet: to convince us to move all our refugee processing to Tasmania

October 11 2011, 11:17 am | BY Lynchy | 5 Comments

gruen oct 11.jpgWil Anderson, Russel Howcroft (GPYR) and Todd Sampson (Leo Burnett) give a big Gruen welcome to two debutantes – corporate image specialist Tim Allerton (City Public Relations) who has worked with Kerry Stokes and Russell Crowe and public affairs strategist, Jane Singleton, who worked for asbestos victims during the James Hardie case.

The Pitch. Two competing ad agencies come up with a campaign, on behalf of the Tasmania government, to convince us to move all our refugee processing and detention to the Apple Isle. ABT and Sputnik will take centre stage.

This week, in Crisis Management, they’ll ask how a death threat could possibly be good PR. Someone at Qantas thought it could be, because the airline released a story to News Ltd newspapers about death threats to senior executives.  A photo shoot was done to accompany the story. Radio and television interviews followed when it broke. But what kind of strategy was behind the decision to go public?

 

In How Do You Sell, they’ll ask the question on the lips of many marketers: what will this week’s death of Steve Jobs mean to Brand Apple. 

And during the Spin Cycle, the team will countdown and celebrate three tragically naked attempts to grab their attention this week.