UM Sydney snares Naked comms strategist Zoe Scaman for associate strategy director role

October 10 2011, 9:58 am | BY Lynchy | 7 Comments

Zoe Scaman.jpg

One of the Australian media industry’s most prolific bloggers and communications strategists Zoe Scaman is joining UM Sydney as associate strategy director.

 

Scaman joins UM on October 24 and will report to UM’s national chief strategy officer Stefan Burford. Scaman is currently communications strategist on the Coca-Cola account at Naked. Her previous agency experience has also been with The Population and Mediacom and she also worked for media agencies in the UK.

 

“‘Zoe is an incredible talent with a real passion for strategic thinking and digitally led ideas,” said Burford. “We are accelerating our digital capabilities across UM nationally and Zoe will have a major role to play for key clients on digital strategy and leadership.”

 

Scaman has been a prolific blogger for many years. She often commentates on media industry-specific issues and events across several social media forums, one of which has earned her about 800 followers. She also writes for the media industry trade press.