New Virgin Active campaign from Publicis Mojo, Sydney promises praise at every phase
October 7 2011, 12:50 pm | | 2 Comments
Most people find gyms intimidating – the cold, confusing equipment and super-serious attitudes are just too full on. The whole experience seems like too big a leap from the go-at-your-own-pace workout they’re used to with private exercise.
But Virgin Active didn’t build a gym. They built a place where fun and fitness meet, and where members can feel encouraged and supported no matter what level of fitness they’re at.
2 Comments
What utter tosh, virgin gym’s are more expensive and more full of up their own arse tossers than anywhere else. Where fun and fitness meet, by all means if you have a USP use it but if you don’t, then don’t try to pretend you do. This campaign is 90’s guff.
Is this crap targeted for kids? This is as bad as the douchebag robin da hood hippie representing “fairness” for their mobiles – what’s up with mojo, is their main objective to cater for dickheads or something?