Kia set to launch ‘Respect’ campaign for Rio this weekend via Innocean Australia, Sydney
Kia Motors Australia will launch the new Rio on Sunday with an integrated campaign via Innocean Australia, Sydney.
The campaign is spearheaded by a new spot, titled ‘Respect’, directed by Prodigy’s Tim Bullock.
Agency: Innocean Australia, Sydney
Creative Director: Scott Lambert
Copywriter: Jenny Mak
Art Director: Lyndal Kearney
Head of Broadcast: Tania Templeton
Planning Director: Kathy O’Connor
Group Business Director: Simon Hornery
Senior Business Director: Janine Allan
Director: Tim Bullock
Producer: Marge McInnes
Executive Producer: Jonathan Samway
Production Company: Prodigy
Editor: Adam Wills
Music: SongZu
Musical Director, Ramesh
Music Licensing by Music Mill: Donna Fitzhenry
Media Planning & Buying: Initiative Media
Social Media: We Are Social
Client: Kia Motors Australia
Steve Watt, National Marketing Manager
Gerrit Walters, Brand and Advertising Manager
18 Comments
Mr Bullock seems to have switched to auto-pilot.
Great production and well directed but not sure why you would make the hero such a tool.
Does Bullock just direct every script he’s given now?
What a smelly old dog turd of a commercial. Bad performance. Bad script. Average execution. Like the music track
Take the money and run spot for all involved.
Ha ha ha ha. Guys can be soooo stoopid. This is a great insight and I think it could be used in loads more commercials. As a guy, it makes me wanna buy a Kia too. Nailed it girls, really.
Haha some people really have an axe to grind with Bullock, hey? Grow up lamoids!
Seriously though, love the spot. More like this please.
wow! What a bad bad spot.
Simply awful. Strategy ?? Idea – zero.
this is appalling and not surprising really no creatives put their name to this. were any actually involved or did the client write and art direct this themselves? cringeworthy turd…
same old lame end gag as the grandmaster flash spot but at least that had…grandmaster flash
The hero is extremely unlikeable. Almost to the point where I’d like to punch him in the mouth but not too sure why.
So Kia are doing this for their whole range now? That would actually be cool.
http://www.youtube.com/watch?v=JsB1mO0qmg4&feature=related
After your last Kia ad this is a maaaaaaajor letdown, old son. Go find that horse, give it a tickle, and get back on it.
Music Licensing is a role worthy of a credit nowdays is it? WTF?
“Hi, the agency aksed me to call you and ask how much to use that track you own the copyright to? Oh, ok, thanks, I’ll tell the agency”.
only says douchebags drive this car
Who performs RESPECT ? Where can I get it ?
What is the name of the dark girl in the commercial?