Getty Images France launches Digital Talent

The campaign will be available exclusively on Facebook, a move which reflects the digital and multimedia strategy initiated by the photo agency several years ago.

The name of the campaign, Digital Talent, gives a clear indication to the nature of the last

Facebook initiative, launched by Getty Images France.

‘French Touch’ and chose Paris-based Hellohikimori.

Awarded by the FWA 13 times, the French studio – creators of high profile projects for the likes of Universéries, The Walking Dead and Glee – is one of the most creative of its generation. Their clever use of the different techniques of digital art, painting, animation and motion design sets them apart from the rest.

Says Nathalie Melato, creative director and founder of Hellohikimori: “Our philosophy is based on originality, creativity and innovation. That Getty Images has selected us as digital international talent shows that our independence and our creative approach is appreciated and recognised.”

Getty Images digital strategy has been in the global pipeline for quite some time. Sophie

Desroseaux, marketing manager France of Getty Images, recalls: “Talent Digital is a continuation of a digital strategy that we started in 2008 with the launch of several tools aimed at the creative industry. Catalyst, Moodstream and 27letters are perhaps the most illustrative tools, which offer creatives diverse and original ways to find their inspiration. A campaign in line with the digital strategy initiated by Getty Images in 2008”

To share with as many people as possible, Facebook was obvious platform of choice.

Sophie Desroseaux continues: “With this Facebook campaign, we want to target, reach and engage with the creative community and highlight new talent. But we also want to position ourselves as a legitimate business partner, as a provider of creative resources for pictures, videos and music.”