303 Perth wins in Interactive & Digital category with ‘Totems’ campaign at Create Design Awards

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festival win.jpg303’s recent ‘Totems’ campaign for the Perth International Arts Festival won in the Interactive and Digital category (up against projects for Honda, Guinness, British Airways and Schweppes) at the prestigious Create Design Awards 2011 last night, held in Melbourne.

The campaign was also a finalist in the running for the Project of the Year.

The project allowed Perth Festival goers to create a unique artwork described by the events they booked online.

303 commissioned ‘Future Deluxe’ to code the 11 generative artworks that reflected each festival genre.

pertharts.jpgpertharts 2.jpgpertharts 1.jpgSays Richard Berney, associate creative director, 303 Perth: “Although this project was a pleasure to produce, it was a hefty challenge; marrying generative art and flash is no simple task. We are really proud of the project and a pat on the back like this is super.”

Credits:

Creative Direction – Richard Berney

Designer – Melissa Radman

Account Manager – Kate Somerford

Digital Planner – Emily Ryan

Digital Producer – Kim Sherratt

Animation – Future Deluxe UK

Programming – zenbullets.com