Leo Burnett wins Gold at Kinsale Shark Awards; BBDO New York takes agency of the year title
Work from over 24 countries was celebtated at the 49th Kinsale Sharks International Advertising Festival in Kinsale, Ireland.
The agency of the Year was awarded to BBDO New York. And BBDO was awarded ‘Network of the year’ while Wieden & Kennedy Amsterdam won the Grand Prix for Nike‘s ‘Write the Future’.
From the few entries received from Australia, Leo Burnett, Sydney won the only Gold in the International Integrated Campaign category for its Bundaberg ‘Watermark’ campaign and Euro RSCG, Sydney won Silver for its Vanish Napisan ‘Sponsor the White House’ campaign in the Digital Fresh Thinking category.
The guest speaker was Kevin Godley (pictured) from 10cc and Godley and Creme fame.
Amongst the big winners were BBDO New York, Leo Burnett Worldwide, Euro RSCG, Wieden & Kennedy, Saatchi UK and AMVBBDO.ITV and Fox TV, Aardman Animation, BDA Creative, Chellomedia, Rushes, Publiicis Conseil, Axis animation and RKCR Y&R also received Sharks for their work.
The inaugural Shark design awards went to The Chase UK, Arc Worldwide, Havas, Coy Communications and Leo Burnett Toronto.
Irish agencies, production companies and promo makers tradionally turn out in force at the Kinsale Sharks. This year they were joined for the first time by media shops to celebrate the inaugural Kinsale Sharks Media Excellence awards. Mindshare, PHD, Starcom, Carat and Vizeum were winners of the first ever Sharks Media Excellence awards.
Pulicis QMP, DDFH&B, Chemistry, Boys & Girls, O&M, Leo Burnett, Irish International, Rotcho, Windmill Lane Pictures and Blinder all had to make journeys to the podium to pick up Sharks for their work on TV, Radio, Digital and Print.
Vince Gallagher was named best new Irish film director.
13 Comments
My god Kevin Godley’s looking old.
Kinsale, the Spikes of Europe.
It’s a desperately sad Australian agency that enters the Kinsales.
It’s the equivalent of Leo Burnett London entering Brisbane Art Directors.
Leo Burnett. Wow, even after redundancies you’re still pissing money against the wall with the Spikes and now this.
Oh, the sad obsession with self congratulation.
I didn’t think a Grand Old Bloke was allowed on this site
Good to see Leo Burnett Toronto winning an Irish award too.
Wow. They are doing well.
Good stuff
Quite right. Only deperately sad agencies like BBDO New York, Wieden & Kennedy, Saatchi UK and AMV enter. Bunch of losers all of them.
Yep. Completely inappropriate for them too.
Download the winners list and see just how much metal was picked up by BBDO New York.
Oh, and W&K threw in ‘Write the Future’ just to absolutely guarantee that no local Irish agency stood a chance. In fact, was there even a point to them entering?
I can absolutely GUARANTEE that if Leo’s work was beaten at AWARD by BBH London or W&K Amsterdam there would be a fucking uproar.
So yes. Blanket ban anyone not even in the same sodding hemisphere.
Do not take me for some conjured of cheap tricks!
I agree. Imagine sitting in AWARD and watching absolutely nobody walking up to the stage to pick up for some Cannes Grand Prix winning multi-million US dollar extravaganza because they couldn’t be bothered to fly in from New York. And it happens ALL NIGHT. I feel sorry for the local agencies.
Gog,
You seem to forget that the Sharks are an International award. They have categories for local agencies but they are essentially international.
If you’ve been to Kinsale you’ll also realise that the awards are a front for agencies to justify the expense of sending people for a three day piss-up. In this sense they are much like Cannes, but a heck of a lot cheaper and a heck of a lot more fun.
The winning work is generally of the same standard as Cannes.
I probably wouldn’t bother entering them if I wasn’t going to be there, but there are certainly worse things to be doing in the first week of September.
I always thought the Irish really should make the best ads on the planet.
To a man, they’re the best storytellers and biggest bullshitters in the world. Add to that their love of a drink, and you’d think it’d be an unbeatable combination. Maybe they just make drunken poets.
Would love to go to Kinsale one year. But yeah, it’s a complete and utter fucking junket, but if you can convince your agency to send you, more power to you.
I agree with the Biblical chap above.
Yes, the Irish Awards are a junket. And there is no particular reason to have an international advertising festival in Kinsale.
But Cannes is no different. It’s a hugely expensive junket (as opposed to Kinsale’s mild priciness). Cannes is full of wankers (as opposed to Kinsale’s joyous yarn spinners). Both have seminars, but at least at Kinsale no-one really pretends to be interested in them. Both have award shows attached to justify the junket. The same ads win, but at least Kinsale doesn’t gouge you as much.
The elder amongst us will remember when Cannes was an intimate little jolly on the Riviera which meant bugger all in the broad scheme of things. Now it is an octopus taking over the awards industry for no particular reason other than we feed its maw because we want a junket. Hats off to Terry Savage and the several million Cannes makes from us every year.
Let’s face it, Cannes doesn’t have higher standards than other shows. There is no rational reason for its position other than self-perpetuation. It is the Oscars of advertising. No award show is any better than others in terms of what gets up.
I’ve been to Kinsale four times, although (alas) not for many years. But I met some very talented and happily lifelong friends there who genuinely care about doing good shit, but don’t feel that mixing it in the approved circles is necessarily the best way to get there.
Go yourselves. Get pissed with Kevin Godley. Fail to recognise him. Talk shit. Laugh at drunken Finns.
You’ll learn more doing that than you will at the Interpublic sponsored New Media Seminar on the Croisette.
Bless you all.