Clemenger BBDO Melbourne leads the agency pack at shortlist stage of the MADC Awards
Together with powered by nine, the MADC held a lunch in Melbourne yesterday to announce the finalists for the 2011 MADC Awards.
Clemenger BBDO Melbourne tops the list, followed by Grey, DDB, AJF Partnership, Publicis Mojo, Leo Burnett, JWT and BMF. The finalist list also includes Smart Inc, CHE, Ogilvy, McCann, Marmalade, Samuelson Talbot & Partners and Mark.
View the Finalists here: MADC Finalists 2011.pdf
In the design categories, ERD has the most finalists, followed by Truly Deeply, Canyon, Elmwood, Davidson Branding, Cornwell and Square Circle Triangle.
The list also includes The Blue Group, Studio Pounce, day&age, DiDonato, Freeform, TANK Branding, Helsinki, Trusscorp and Nexus.
The digital categories were dominated by Visual Jazz, followed by Lifelounge, Bliss Media, DTDesign, Native Digital and Boffswana.
The awards will be held on Friday 14th October and tickets will go on sale at the end of next week.
More info here
Ben Welsh, Chairman of Judges, sent these comments which were read out at the lunch yesterday: “It was great fun to be involved in MADC again after all these years, but sad to discover Phil Webster has stopped cutting tape.
“The best work was amongst the best work you’d see anywhere in the world and in most categories the standard of entries was pretty hire – there were few embarrassing moments of what the fuck were they thinking. That would explain the number of finalists.
“The jurors were a pleasure to work with, in fact it was the friendliest judging I’ve ever been involved in.
Perhaps the good spirit lead to a spirit of genorosity, but if you see Gold on October 14, you can be sure you earned it.“
2 Comments
Wow. After seeing those pictures, I no longer think MADC is a totally irrelevant self back slapping exercise!
And the award for lamest awards goes to….