Poignant Ozcare spot via MAKE, Brisbane reveals that people don’t come with care instructions
September 14 2011, 3:20 pm | | 3 Comments
Ozcare is a provider of community care, mental health, support, respite and aged care, with over 2500 staff out in the field providing over 300 services to 15,000 Queenslanders.
This spot, via Brisbane agency MAKE, draws from the fact that people keep their problems hidden and don’t like to ask for assistance.
3 Comments
What’s going on here? This has an IDEA!
Isn’t funny how a very small agency in Brisbane has both an ECD and a CD…..
Didn’t another Brisbane agency, Grantley Cogzell Benn, do an award-winning campaign with this same idea for Lifeline about 10 years ago? Their line was Handle with Care or something similar on a clothing label and even had the REM track Everybody Hurts.
PS. I thought Rem had left Make.