Mammoth iced coffee + chocolate milk launches with ‘Brick Rugby’ spot via CumminsRoss
September 10 2011, 7:46 am | | 9 Comments
Fonterra Brands has launched its new Mammoth iced coffee and chocolate milk brands with an integrated campaign via CumminsRoss, Melbourne. The launch spot features a game of brick rugby.
Client: Fonterra Brands
Agency: CumminsRoss, Melbourne
Copywriter: Sean Cummins
Art Director: Jason Ross
Director: Bruce Hunt
Production Company: Revolver Film
9 Comments
I can see a tie-in with Nissan ‘Most powerful tradie’…oh, woops, CR have Jeep…
I like how the guy uses a trail and cement to stand the brick up at the end… nice touch.
FUN AD. Nice work guys.
Ad of the year; if the year was 1992.
Fun. Maybe better for a work boot brand.
cool idea. Unfortunately, looks old.
does anyone know the song that’s playing on the ad?
They should have used a MAMMOTH MAMMOTH track!
Why are tradies playing union? wouldn’t they be playing league?
name of that song is woo hoo from the 5,6,7,8’s also seen in kill bill movie