The Brand Agency taps into relationship between farmer and his son for debut CSBP campaign

The Brand Agency, Perth has produced its first campaign for CSBP, the major fertiliser supplier for WA farmers, since winning the business from Marketforce in June.

To overcome increasing competition in the market, the new campaign uses television as an emotive reminder of the CSBP brand proposition. The campaign also includes regional press, digital and direct mail. The TVC taps into the relationship between a farmer and his son. It portrays their connection to the land and is based on the insight that many farms in WA have been handed down over the generations. The commercial was shot by Perth director Corrie Jones through Goodoil Films on farming properties near Brookton in WA.

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Says Brand’s ECD Garry Horner: “This beguilingly simple idea has been beautifully realized by Corrie and his obvious love of the narrative and performance is there for everyone to see.”

Credits:

Planner: Corvette Cross

Director: Corrie Jones

Music: Nylon Studios