Leo Burnett & Arc Asia Pacific to bring indie rock band Rudely Interrupted to Spikes Asia after party in Singapore as closing act for Asia Ad Festival

September 6 2011, 1:09 pm | BY Lynchy | 1 Comment

leo photo.jpgLeo Burnett & Arc Asia Pacific is bringing one of Australia’s most celebrated indie rock bands, Rudely Interrupted to Singapore for a performance at the Spikes Asia Awards Afterparty at IndoChine Empress Place on 20th September.

The event is the closing party of Spikes Asia Advertising Festival -the leading advertising festival in Asia Pacific- which takes place from 18th to 20th September in Singapore.

The band, which has five out of six members living with disabilities, is also the star of the award-winning campaign “See the Person” developed for Scope, one of the largest providers of services to people with a disability in Victoria.

The Leo Burnett Melbourne-developed campaign was recently recognized with the prestigious Grand Prix for Good award at Cannes Lions International Festival of Creativity 2011.

 

Says Jarek Ziebinski, president, Leo Burnett & Arc Asia Pacific: “The performance in Singapore will mark the Melbourne-based band’s first ever gig in Asia, having perform at music and arts festivals at home in Australia and internationally including the USA, Canada and the UK.

 

We had the wonderful opportunity to work with Rudely Interrupted on the ‘See The Person’ campaign in Melbourne and have the first hand knowledge of their talent and dynamic performance. Spikes Asia is the region’s premium creative festival featuring a line-up of world-class presenters, jury members and attendees; it seems only fitting that we bring a world-class band like Rudely Interrupted to perform at the event. This amazing group of talented musicians not only create great music but also challenges public perception of living with disability in a beautiful way.”

 

Bringing the band’s performance to life will be an interactive digital projection on the façade of the Asian Civilisation Museum developed by Leo Burnett Group Singapore in partnership with Aims Integrated Marketing Agency.