Blue Ribbon Day on September 29 via ST&P asks Victorians to remember the 157 Victorian Police who have lost their lives in the line of duty
Every year, Blue Ribbon Day on September 29 honours the 157 Victorian Police who have lost their lives in the line of duty.
ST&P Melbourne has developed a new campaign to ensure Victorianʼs are aware of the significance of this day on their calendar.
The campaign features Deb Bateman who sadly lost her husband Senior Constable Mark
Bateman in May 2000. Her story shows how the families have to remember their lost loved
ones every day, and in turn encourages people to remember for just one.
The completely pro-bono project would not have been possible without the generosity of
many members Melbourneʼs advertising community.
The TVC was directed by Josh Moore and produced by Duncan Imberger from Suitcase Murphy, editing and post was provided by MRPPP and sound by The Sound Lounge. Radio VO was Michael Robinson.
Credits
Agency: ST&P Melbourne
Creative Director: Paul Taylor
Art Director: Jason Kilgour
Copywriter: Garret Fitzgerald
Director: Josh Moore – Suitcase Murphy
Producer: Duncan Imberger – Suitcase Murphy
Post Producer: Bronwyn Ketels – MRPPP
Editor: Tim Isaacson – MRPPP
Colourist: Edel Rafferty – MRPPP
Online Editor: Daniel Benjamin – MRPPP
Sound Producer: Lizzie Hausseger – The Sound Lounge
Sound Engineers/Composers: Richard Buxton/Sam Hopgood – The Sound Lounge
Group Account Director: Brendan OʼSullivan
7 Comments
Hard to do ‘touching’ well.
Nice effort.
A good simple thought in a cluttered environment done well. i like it!
mmmm i like it….moving, sad, well done guys
157 police dead in line of duty. More than I thought.
A great ad done by our industry. Who said we’re all…. Well done to everyone who put there time in for a great cause.
Very well done.
If that’s her house when can we go and mow the lawn and paint the back board?
Very well done.
If that’s her house when can we go and mow the lawn and paint the back board?